Shropshire residents are being urged to ‘think local’ to give the county’s economy a £4 million pre-Christmas boost.
After a difficult year for the county’s businesses, Shropshire Council has launched a campaign to encourage people to ‘Think. Shop. Buy Local’ in the run up to Christmas.
Research shows that if every adult in Shropshire spent £3.80 a week in local shops rather than with international retailers online, it would boost the county’s economy by £1 million a week, or nearly £4 million before Christmas.
The campaign will ask people to ‘think local’ when doing their Christmas shopping, and also promote and highlight – via a new website and through social media – some of the special activities and promotions the county’s towns are putting on in the run up to Christmas.
Shropshire towns, villages and traders who are offering special events, later opening hours or other promotions are being encouraged to contact the council – on firstname.lastname@example.org – so that these can be promoted via the Shropshire Council website and social media.
For more information about the Think. Shop. Buy Local promotion, visit www.shropshire.gov.uk/thinklocal.